Heartswill is a store with a simple promise. You choose what you pay. We show you what it costs us. Everything above that becomes hearts for a child who needs them, and you see where they went.
We have filed an Indian patent application for Heartswill Field Evidence Capture, the next generation of how delivery proof is captured on the ground. It is designed to make field photos even harder to fake.
202611136329Indian patent application no.
14 Nov 2026Filed at the Patent Office, New Delhi
Live todayPhoto fingerprints, two witnesses and a public ledger anchored to Bitcoin
What if everything we bought could carry a little good with it, and we could see it arrive?
The first causePilot
Karuna
Footwear for the children of construction workers and for children found barefoot at traffic signals. Distributions run at labour camps and site creches with builder partners.
One pair
about ₹250
In hearts
about 5
Led by
Alinkrita Sharma
Field photos appear here after the first sealed distribution. Faces blurred, places by area only.
Most of what we buy leaves nothing behind but a receipt. Heartswill began with a wish to change that: to let an ordinary purchase carry something real to someone who needs it, and to prove that it got there.
Every order on this store becomes a pledge to Karuna, a cause run by AnandBodh Foundation, the founding NGO on Heartswill. Each verified NGO holds the money for its own causes and makes its own spending decisions. Trained volunteers turn pledges into real things, like footwear for the children of construction workers, and hand them over in person.
We call every ₹50 that travels this way a heart. It is not a token or a reward. It is an honest measure of the good you chose to send.
Our purpose
Measured, not promised.
Doing good should be as clear as the price on a tag. Three things guide every piece we sell.
Every rupee shown
Each price shows what the piece costs us to make, pack and deliver, and what goes to the cause. Nothing hidden in between.
Proof you can verify
Every pledge, delivery and story is sealed in a public ledger where each record carries the fingerprint of the one before it.
People first, always
Children's faces are blurred. Places are shown by area only. Anyone who declines a photo still receives the item.
How it works
From your checkout to a child's feet.
You choose your price
Pay the minimum or more. The page shows exactly what covers the piece and what becomes hearts.
Your hearts are pledged
The moment your payment is confirmed, everything above cost is pledged to the cause you picked.
Delivered by hand
Volunteers deliver every item with two witnesses present, at labour camps, site creches and street corners.
The story comes back
Your order page shows your hearts and, once a distribution is sealed, where they went.
You pay ₹1,000−Cost ₹600=₹400 → 8 hearts
Example with a cost of ₹600. Each product shows its own cost. That is about 1 pair of footwear.
First launch · the Wish collection
The Wish Pendant
A pendant that carries a wish, and hearts for a child who needs them.
From ₹750 · you choose what you pay
Opening soon
Choose ₹750, ₹1,000 or ₹1,500, or any amount above the minimum. Every ₹50 above cost becomes one heart for the cause you pick. Leave your email and we will write the moment it opens.
Thank you. You will hear from us the moment the Wish Pendant opens.
One heart is ₹50 of contribution. Hearts are a measure of what you gave. They cannot be redeemed, transferred or exchanged. Sold by AnandBodh Foundation.
Make a wish
Every seed you send becomes a heart.
Tap the dandelion or blow on it. The stronger your breath, the more seeds fly. Try as many times as you like.
Breath
The microphone is used only in this tab to hear your breath. Nothing is recorded or sent.