The Wish Pendant · launching now

Every purchase can carry a heart.

Heartswill is a store with a simple promise. You choose what you pay. We show you what it costs us. Everything above that becomes hearts for a child who needs them, and you see where they went.

Cost shownon every price
₹50 = one hearta measure, never money
Proof returnsphoto and story, sealed

Live from the Heartswill ledger

Day onethe ledger opens with the first order
about ₹250for one pair of footwear
about 5 heartsput a pair on a child's feet
Karunathe first cause · pilot
Patent applied for

Proof from the ground, protected.

We have filed an Indian patent application for Heartswill Field Evidence Capture, the next generation of how delivery proof is captured on the ground. It is designed to make field photos even harder to fake.

  • 202611136329Indian patent application no.
  • 14 Nov 2026Filed at the Patent Office, New Delhi
  • Live todayPhoto fingerprints, two witnesses and a public ledger anchored to Bitcoin

Patent applied for. No patent has been granted yet. See how proof works today

Our story

Our story

What if everything we bought could carry a little good with it, and we could see it arrive?

The first causePilot

Karuna

Footwear for the children of construction workers and for children found barefoot at traffic signals. Distributions run at labour camps and site creches with builder partners.

One pair
about ₹250
In hearts
about 5
Led by
Alinkrita Sharma

Field photos appear here after the first sealed distribution. Faces blurred, places by area only.

Most of what we buy leaves nothing behind but a receipt. Heartswill began with a wish to change that: to let an ordinary purchase carry something real to someone who needs it, and to prove that it got there.

Every order on this store becomes a pledge to Karuna, a cause run by AnandBodh Foundation, the founding NGO on Heartswill. Each verified NGO holds the money for its own causes and makes its own spending decisions. Trained volunteers turn pledges into real things, like footwear for the children of construction workers, and hand them over in person.

We call every ₹50 that travels this way a heart. It is not a token or a reward. It is an honest measure of the good you chose to send.

AnandBodh Foundation
Our purpose

Measured, not promised.

Doing good should be as clear as the price on a tag. Three things guide every piece we sell.

Every rupee shown

Each price shows what the piece costs us to make, pack and deliver, and what goes to the cause. Nothing hidden in between.

Proof you can verify

Every pledge, delivery and story is sealed in a public ledger where each record carries the fingerprint of the one before it.

People first, always

Children's faces are blurred. Places are shown by area only. Anyone who declines a photo still receives the item.

How it works

From your checkout to a child's feet.

  1. You choose your price

    Pay the minimum or more. The page shows exactly what covers the piece and what becomes hearts.

  2. Your hearts are pledged

    The moment your payment is confirmed, everything above cost is pledged to the cause you picked.

  3. Delivered by hand

    Volunteers deliver every item with two witnesses present, at labour camps, site creches and street corners.

  4. The story comes back

    Your order page shows your hearts and, once a distribution is sealed, where they went.

₹1,000

You pay ₹1,000−Cost ₹600=₹400 → 8 hearts

Example with a cost of ₹600. Each product shows its own cost. That is about 1 pair of footwear.

First launch · the Wish collection

The Wish Pendant

A pendant that carries a wish, and hearts for a child who needs them.

From ₹750 · you choose what you pay

Opening soon

Choose ₹750, ₹1,000 or ₹1,500, or any amount above the minimum. Every ₹50 above cost becomes one heart for the cause you pick. Leave your email and we will write the moment it opens.

  • Delivered across India
  • Secure payment by Razorpay
  • Clear returns policy
  • Sold by AnandBodh Foundation

One heart is ₹50 of contribution. Hearts are a measure of what you gave. They cannot be redeemed, transferred or exchanged. Sold by AnandBodh Foundation.

Make a wish

Every seed you send becomes a heart.

Tap the dandelion or blow on it. The stronger your breath, the more seeds fly. Try as many times as you like.

AnandBodh Foundation

Every purchase becomes a smile.

Follow every pledge, delivery and story on the Heartswill platform.

The Wish PendantFrom ₹750 · opening soon
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